{"id":22163,"date":"2024-12-02T14:39:32","date_gmt":"2024-12-02T19:39:32","guid":{"rendered":"https:\/\/www.rbcinsurance.com\/en-ca\/?p=22163"},"modified":"2026-02-18T10:46:34","modified_gmt":"2026-02-18T15:46:34","slug":"next-step-in-its-client-experience-evolution","status":"publish","type":"post","link":"https:\/\/www.rbcinsurance.com\/en-ca\/advice-learning\/newsroom\/next-step-in-its-client-experience-evolution","title":{"rendered":"RBC Insurance\u2019s next step in its client experience evolution"},"content":{"rendered":"\n<div class=\"wp-block-rbc-template-selector templateSelector template__article articleSingle\" data-template=\"article\">\n<div class=\"wp-block-group articleSingle__container tabListStickyWrapper is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group articleSingle__container__hero is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group articleSingle__container__hero__inner is-layout-flow wp-block-group-is-layout-flow\">\n<span class=\"rbc-yoast-breadcrum-span\"><span><a href=\"https:\/\/www.rbcinsurance.com\/en-ca\/\">Home<\/a><\/span><\/span>\n\n\n\n<div class=\"wp-block-group articleSingle__featuredImage__group is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group articleSingle__title__group is-layout-flow wp-block-group-is-layout-flow\"><h1 class=\"wp-block-post-title\">RBC Insurance\u2019s next step in its client experience evolution<\/h1>\n\n\n<div class=\"wp-block-group articleSingle__date__group is-layout-flow wp-block-group-is-layout-flow\"><div class=\"wp-block-post-date\"><time datetime=\"2024-12-02T14:39:32-05:00\">December 2, 2024<\/time><\/div>\n\n\n<span class=\"wp-block-rbc-html-element articleSingle__readTime\">2 Min Read<\/span>\n<\/div>\n\n\n\n<div class=\"wp-block-group articleSingle__author__group is-layout-flow wp-block-group-is-layout-flow\">\n<img decoding=\"async\" src=\"https:\/\/www.rbcinsurance.com\/en-ca\/wp-content\/uploads\/sites\/2\/2021\/06\/Avatar.webp?quality=80&w=128&h=128&crop=1\" alt=\"RBC Insurance\">\n\n\n\n<div class=\"wp-block-group articleSingle__author__details is-layout-flow wp-block-group-is-layout-flow\">\n<span class=\"wp-block-rbc-html-element articleSingle__author__name\">RBC Insurance<\/span>\n\n\n\n<span class=\"wp-block-rbc-html-element articleSingle__author__designation\"><\/span>\n<\/div>\n<\/div>\n<\/div>\n\n\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group articleSingle__container__main is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group articleSingle__container__page__nav is-layout-flow wp-block-group-is-layout-flow\">\t\t<div class=\"socials-block\">\n\t\t\t\t\t\t<p class=\"socials-block-title\">\n\t\t\tShare this article\t\t<\/p>\n\t\t<div class=\"social-links mob-mar-b-hlf mob-mar-t-hlf\">\n\t\t\t\t\t<a class=\"social-button-wrapper sharing-custom sharing-email\" href=\"mailto:?subject=RBC Insurance\u2019s next step in its client experience evolution &#038;body=Hi, I thought you might be interested in this article from RBC Insurance: https:\/\/www.rbcinsurance.com\/en-ca\/advice-learning\/newsroom\/next-step-in-its-client-experience-evolution\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.rbcinsurance.com\/en-ca\/wp-content\/plugins\/rbc-blocks\/assets\/img\/icons\/icon-email.svg\"\n\t\t\t\talt=\"envelope icon\">\n\t\t\t\t<span>\n\t\t\t\tEmail\t\t\t\t<\/span>\n\t\t\t<\/a>\n\t\t<div class=\"social-button-wrapper sharing-copy-wrapper\">\n\t\t\t<button class=\"sharing-custom sharing-copy\" data-url=\"https:\/\/www.rbcinsurance.com\/en-ca\/advice-learning\/newsroom\/next-step-in-its-client-experience-evolution\">\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/www.rbcinsurance.com\/en-ca\/wp-content\/plugins\/rbc-blocks\/assets\/img\/icons\/icon-related.svg\"\n\t\t\t\talt=\"copy icon\">\n\t\t\t<span id=\"sharing-copyUrl-Label\">\n\t\t\t\tCopy URL\t\t\t<\/span>\n\t\t\t<\/button>\n\t\t\t<input type=\"text\" class=\"sharing-copy-text\" aria-labelledby=\"sharing-copyUrl-Label\">\n\t\t<\/div>\n\t<\/div>\n  \t\t<\/div>\t\n\t\t\n\n<\/div>\n\n\n\n<div class=\"wp-block-group articleSingle__content__main tabListHeadings is-layout-flow wp-block-group-is-layout-flow\">\n<section class=\"wp-block-rbc-section-block  pos-rel\" style=\"border-radius:0px\">\n<div class=\"wp-block-rbc-section-inner-block  section-inner \" style=\"border-radius:0x\">\n<p><strong>TORONTO, December 2, 2024 \u2014 <\/strong>RBC Insurance launched the next step in its client experience evolution. As of December 1, 2024, clients (and their advisors) applying for RBC <em>Your<\/em>Term\u00ae life insurance will receive immediate notification if they are approved. With no delay in the response, and policy documentation available within 5 days, clients and advisors can move forward with confidence. RBC <em>Your<\/em>Term\u00ae applications are eligible up to $2 million, up to and including age 50, with no requirement for medical interviews or exams (e.g., blood tests).<\/p>\n\n\n\n<p>RBC Insurance believes in the value of insurance to support communities through difficult life moments, and recognizes that the process of purchasing insurance is cumbersome and complex, making it difficult for advisors to provide great client experiences. Through a relentless focus on simplifying insurance for everyone, RBC Insurance is rapidly advancing its digital and client service capabilities. Recent advancements include:<\/p>\n\n\n\n<ul class=\"wp-block-list  list-core-block second-level-inherit third-level-inherit\">\n<li>Launching a new Express Team in November 2023 to significantly expedite the underwriting process for Term insurance applications under $2 million with no requirement for medical exams. Cycle times were cut by 50% for fully underwritten Term applications.<\/li>\n\n\n\n<li>Accelerating the underwriting process for Term, Disability and Par Whole Life Insurance. RBC Insurance provided an option for advisors to complete the Health &amp; Lifestyle Questionnaire online, as of August 2024. This removed the need for eligible clients to participate in telephone interviews and paramedical appointments, which can add days or weeks to receive an approved policy.<\/li>\n<\/ul>\n\n\n\n<p>For more information: <a href=\"https:\/\/www.rbcinsurance.com\/en-ca\/life-insurance\/\" data-dig-id=\"LP-Newsroom-22163-dd11bcea\" data-dig-category=\"LP-Newsroom\" data-dig-action=\"link click\" data-dig-label=\"Life Insurance \u2502 RBC Insurance\" class=\"rbc-link-format\">Life Insurance \u2502 RBC Insurance<\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><strong>About RBC Insurance<br><\/strong>RBC Insurance<sup>\u00ae<\/sup> offers a wide range of life, health, home, auto, travel, wealth, group benefits, annuities and reinsurance advice and solutions, as well as creditor and business insurance services to individual, business and group clients. RBC Insurance is the brand name for the insurance operating entities of Royal Bank of Canada, Canada&#8217;s biggest bank and one of the largest in the world, based on market capitalization. RBC Insurance is among the largest Canadian bank-owned insurance organizations, with 2,600 employees who serve 4.8 million clients globally.<\/p>\n\n\n\n<p><strong>Media contact:<\/strong><\/p>\n\n\n\n<p><a href=\"mailto:jana.lepp@rbc.com\" data-dig-id=\"LP-Newsroom-22163-7fe4edef\" data-dig-category=\"LP-Newsroom\" data-dig-action=\"link click\" data-dig-label=\"Jana Lepp\" class=\"rbc-link-format\">Jana Lepp<\/a>, RBC Insurance Corporate Communications<a id=\"_msocom_1\"><\/a><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-rbc-rbc-default-collapsible\"><p><button class=\"collapse-toggle collapsed\" data-target=\"#collapse2de7ba0a\" data-toggle=\"collapse\" aria-expanded=\"false\" aria-controls=\"collapse2de7ba0a\" data-dig-id=\"LP-10384-2de7ba0a\" data-dig-category=\"LP\" data-dig-action=\"accordion closed\" action-closed=\"accordion closed\" action-opened=\"accordion open\" data-dig-label=\"Things Our Lawyers Want You to Know\"><div>Things Our Lawyers Want You to Know<\/div><\/button><\/p><div class=\"collapse-content collapse\" id=\"collapse2de7ba0a\">\n<div class=\"wp-block-rbc-collapsible-inner-block collapse-inner\">\n<p class=\"has-text-sm-font-size\">*Home and auto insurance products are distributed by RBC Insurance Agency Ltd. and underwritten by Aviva General Insurance Company. In Quebec, RBC Insurance Agency Ltd. Is registered as a damage insurance agency. As a result of government-run auto insurance plans, auto insurance is not available through RBC Insurance in Manitoba, Saskatchewan and British Columbia.<\/p>\n\n\n\n<p class=\"has-text-sm-font-size\">This article is intended as general information only and is not to be relied upon as constituting legal, financial or other professional advice. A professional advisor should be consulted regarding your specific situation. Information presented is believed to be factual and up-to-date but we do not guarantee its accuracy and it should not be regarded as a complete analysis of the subjects discussed. All expressions of opinion reflect the judgment of the authors as of the date of publication and are subject to change. No endorsement of any third parties or their advice, opinions, information, products or services is expressly given or implied by Royal Bank of Canada or any of its affiliates.<\/p>\n<\/div>\n<\/div><\/div>\n\n\n<\/div>\n<\/section>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>With no delay in the response, and policy documentation available within 5 days, clients and advisors can move forward with confidence. RBC YourTerm\u00ae applications are eligible up to $2 million, up to and including age 50, with no requirement for medical interviews or exams (e.g., blood tests).<\/p>\n","protected":false},"author":168,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"templates\/new-rbci-design.php","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[100],"tags":[],"article-type":[80],"ppma_author":[171],"class_list":["post-22163","post","type-post","status-publish","format-standard","hentry","category-newsroom","article-type-advice-learning"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>RBC Insurance\u2019s next step in its client experience evolution | RBC Insurance<\/title>\n<meta name=\"description\" content=\"With no delay in the response, and policy documentation available within 5 days, clients and advisors can move forward with confidence. 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