(EN) 
Canada - ENNewsroom
By RBC Insurance • Published October 9, 2025 • 3 Min Read
TORONTO, October 9, 2025 – RBC Insurance is proud to announce it has been recognized with three awards at the Global Insurance Innovation Awards, hosted by The Digital Banker, underscoring its commitment to innovation and client-first solutions. These awards signal the early impact of RBC Insurance’s transformation and its continued focus on clients and advisors.
The awards include:
-
Best Digital Insurance Initiative, awarded for streamlining the RBC YourTerm® life insurance journey with instant point-of-sale approvals.
-
Best Digital Transformation Program, recognized for revolutionizing knowledge management and enabling advisors to access information more efficiently.
-
Outstanding Customer Relations & Brand Engagement Initiative, awarded for creating an enhanced digital experience on RBC Insurance’s public site.
Over the past two years, RBC Insurance has been redefining what it means to be a client and advisor-led organization. From modernizing platforms to deepening relationships, every aspect of the overall insurance experience is being elevated to meet evolving needs. This transformation has been fueled by increased investment in digital capabilities, new ways of working, and the deep expertise across the organization focused on delivering for clients.
By uniting business, technology, and design, RBC Insurance is creating a more seamless and connected ecosystem – empowering advisors and enabling clients to access the best products and advice in a simpler, more intuitive way. These awards reflect the meaningful progress RBC Insurance has made on that journey.
“We’re proud to be recognized for the work we’re doing to reimagine the insurance experience,” said Vikram Luthra, Chief Digital, Data and Strategy Officer, RBC Insurance. “Our goal is to empower advisors and serve clients through solutions that are simple, connected, and built around their needs. These awards affirm our focus on transforming how Canadians engage with insurance.”
As RBC Insurance builds on this momentum, the next chapter will focus on the acceleration of innovation as AI-powered solutions are proliferated throughout every part of the organization.
About RBC Insurance
RBC Insurance® offers a wide range of life, health, home, auto, travel, wealth, group benefits, annuities and reinsurance advice and solutions, as well as creditor and business insurance services to individual, business and group clients. RBC Insurance is the brand name for the insurance operating entities of Royal Bank of Canada, Canada’s biggest bank and one of the largest in the world, based on market capitalization. RBC Insurance has 2,700 employees who serve nearly 5 million clients globally. For more information, please visit rbcinsurance.com.
Media Contact
Alanis Rodrigues, RBC Insurance Corporate Communications
Share This Article
